Search Engine Optimization
The key to successful and high ROI SEO & SEM is targeting the right audience segments
Search Engine Optimization is not just an essential part of your marketing strategy. It is also an opportunity for you to clearly define your brand and your audience. Recognize that many of the same technical requirements for SEO will help visitors to your site quickly find what they need.
By focusing AdWords & BingAds targeting on brand keywords and keywords that you do not rank well for in Organic Search, you reduce the cost of your PPC campaigns while maximizing their ROI. Properly managed PPC campaigns contribute to your overall leads or sales, while also providing an essential feedback loop concerning the language your audience uses.
Increased Engaged Sessions by 80% YoY. Over 43,000 additional Engaged Sessions for Organic Search.
Increased Organic Search by 45% YoY, a total of 33,000+ more New Users over a five month period YoY.
Improved lead generation to increase site leads from 42 in 6 months to over 200/month.
New Users over LY went from 24/mo to 6,000+/mo through SEO with HTML/CSS & PHP 'white-hat' methods.