Steve Kolock | Resume

Professional Summary

Established best practices for web development team in implementation of Responsive Design for mobile, tablets, and other devices using HTML5, CSS, and Bootstrap.
Created custom page templates, menus, block types, and layouts for Concrete5 CMS across site using HTML5, CSS, PHP, Ruby, jQuery, and basic Javascript.
Proficient in Object Oriented Programming with Ruby and Ruby best practices
Trained web teams on SEO best practices for targeted content.
Utilized best practices for SEO and responsive design in all templates, menus, and block types.
Wrote and edited custom code (HTML, CSS, PHP, jQuery, Ruby, and Javascript).
Placed tracking code on sites and tracked significant events for Google
Analytics in order to set baseline and chart progress.
Enhanced UX and site performance with PHP, jQuery & basic Javascript.
Created and embedded smart forms for different target audiences.
Implemented Reporting and Analytics foundation to get benchmarks and baselines before starting site improvements.
Designed, built, managed, and offered consulting on domestic and international Google AdWords and BingAds campaigns.

Implemented landing pages created by vendors contracted for email campaigns to ensure consistent messaging and design.
Created site structures for SEO and trained director-level and junior personnel on SEO best practices for content and design.
Developed MySQL queries and presentation for reporting suite on API pull data from AdWords, BingAds, and Google Analytics.
Led presentations on SEO and SEM client project plans and successes.
Recommended target audiences and messaging based on audience size.
Managed client accounts and created proposals for client SEO and SEM strategy.
Written and analyzed tens of thousands of SEM ads across multiple verticals.
Developed an SEM ad analysis report that demonstrates the significance of semantic language audiences and shows which audiences to target.
Re-designed site features in UX so that site visitors are funneled through marketing funnel.
Engaged in continuous training and practice with UX design and development through Ruby, OOP in Ruby, PHP, jQuery, Javascript, SEO, and Reporting & Analytics.

Proficient in: HTML/CSS, Ruby & OOP in Ruby, jQuery, MySQL, Bootstrap framework
CMS Proficiency: Responsive Design with WordPress, Concrete5, Drupal, Mura, Squarespace
Databases, Software, & Tools: MySQL, MS Office, cPanel, phpMyAdmin, GitHub, Google Analytics, Search Console
Digital Marketing: SEO, AdWords, BingAds, Google Analytics
Basics of: PHP, JavaScript

April, 2014 - Present

The 'go-to' developer to create custom page templates, blocks, and tools for website, writing custom code to fit department needs (HTML, CSS, Bootstrap, PHP, and jQuery, occasional basic JavaScript).
Direct and manage responsive-design implementation across images, blocks, and other elements using HTML/CSS.
Databases, Software, & Tools: MySQL, MS Office, cPanel, phpMyAdmin, GitHub, Google Analytics, Search Console
Digital Marketing: SEO, AdWords, BingAds, Google Analytics
Basics of: PHP, JavaScript

October, 2012 - March, 2014

Managed clients and provided consulting for SEO site restructuring for national and international clients.
Developed reporting suite queries using MySQL for AdWords, BingAds, Google Analytics, and custom (i.e. Omniture) API pulls.
Created new report types tracking language used in SEM ads and how target audiences responded to different language based on their user group.
Created new charts to display information about Hour of Day data and the Cost Deficit/Cost Wave daily trends to provide basis for campaign bidding changes throughout the day that saved client money and increased SEM ROI.

January, 2011 - Current

Currently enhancing Ruby full stack knowledge through Launch School.
Customized websites using HTML, CSS, PHP, jQuery, and basic JavaScript, employing SEO best practices.
Learned coding through Launch School (formerly Tealeaf Academy), Codeacademy, Udemy, Treehouse, many Google searches, Stack Overflow, books, and mentors while working in office setting with developers.

May, 2011 - May, 2012

Focus on upselling, training counter staff in upselling and sales techniques, coaching them on best practices for sales and customer service.
Trained in Lean Six Sigma Yellow Belt certification for process improvement.
Managed small team devoted to damage collection and re-trained where necessary, proposing incentivize structure improvements.

May, 2009 - February, 2011

Created new sales tools to be used nationwide including a “This is My Bed” campaign in which the beds that salespeople across the district own were highlighted as well as the reasons why they loved that bed.
Oversaw month-long training curriculum for new hires on the sales team and for their trainers.
Teamwork, salesmanship, customer service, and technical prowess.